Tag: luxury craft tools

  • How Marketing Shapes What We Buy (and Why It Shouldn’t)

    How Marketing Shapes What We Buy (and Why It Shouldn’t)

    In this blog post, I explore how easily fiber‑arts consumers are nudged into buying tools and materials that don’t necessarily improve our craft. From scarcity language to influencer hype, the marketing around “designer” hooks, needles, and boutique yarns often shapes our spending more than actual performance of the items. This post examines what truly matters…